Cause & Purpose
We value Cause and Purpose over Urgency for Change
Cause & Purpose vs traditional thinking
Two different assumptions about how change should work.
Lean Change
"Urgency" is an outdated concept and only considers the organizational perspective. It's important to have meaningful dialogue with everyone affected by the change in order to align to a stronger purpose.
Traditional Change Management
We need to instill urgency in others to make change happen. This means telling them why the change is important through carefully crafted messages. This approach ensures control over execution but may reduce flexibility.
Today’s workforce wants to feel a deeper sense of purpose by contributing to a cause they believe in. Often we consider that 'urgency' must be instilled in people in order to get them to act. Sometimes change agents will use the phrase 'burning platform' and if they knew what it meant, they'd stop using it immediately!
Urgency for change is typically from the perspective of the organization and/or leaders. That is, it's urgency we break into this new market to increase sales. This isn't a compelling reason for people on teams to rally around. While obviously it's important to have revenue, the products that create that revenue should give people doing the work a sense of purpose.
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Child Developments
Related child elements that expand this building block.
We understand and can clearly articulate why leadership believes the change is important
We understand and can clearly articulate why the change is important to the organization
We encourage and support those that are passionate about the change even if we don't always agree with them
We understand and can clearly articulate what's in it for us, and our people
When we feel uncertain about where the change is headed, we revisit the purpose behind it to remind ourselves of the 'why'
We make the most of storytelling to rally people our cause and purpose for the change.
Connections to the broader Lean Change ecosystem.
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