Diffusion
When change is co-created, it spreads organically like dropping coloured dye into water.
Diffusion vs traditional thinking
Two different assumptions about how change should work.
Lean Change
Change happens organically and spreads socially like adding coloured dye to water.
Traditional Change Management
Change must be rolled out in a structured way to be successful.
Jerry Weinberg wrote about Diffusion in his Quality Software Management series and also in the fantastic 2011 book, Becoming a Change Artist. Diffusion follows the social structure in organizations. It might seem like it's unstructured and chaotic because it isn't follow a prescribed method, but it will spread based on...
Members see the deeper working notes
Sign in to read the full detailed content, relationship notes, and the richer context around how this element is applied.
Connections to the broader Lean Change ecosystem.
Sign in to see curated resources, tools, and deeper ecosystem connections for this element.
Join / sign in →