Lean Change Element

Diffusion

When change is co-created, it spreads organically like dropping coloured dye into water.

Diffusion

Diffusion vs traditional thinking

Two different assumptions about how change should work.

Lean Change

Change happens organically and spreads socially like adding coloured dye to water.

Traditional Change Management

Change must be rolled out in a structured way to be successful.

Jerry Weinberg wrote about Diffusion in his Quality Software Management series and also in the fantastic 2011 book, Becoming a Change Artist.

Diffusion follows the social structure in organizations. It might seem like it's unstructured and chaotic because it isn't follow a prescribed method, but it will spread based on influence.

Connections to the broader Lean Change ecosystem.

Mental Modelthis is connected from
Alignment
Mental Modelthis is connected from
Approach to Change
Stancethis leads toward
Co-Creation
Stuckthis leads toward
Emergence
Mental Modelthis leads toward
Hole in the Floor
Dynamicsthis leads toward
Movers
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