Pirate Metrics
Pirate metrics focus on 5 dimensions that matter. Acquisition, Activation, Retention, Referral and Revenue.
Pirate Metrics vs traditional thinking
Two different assumptions about how change should work.
Lean Change
If we think of the change as a product, we can use Pirate Metrics to show progress with meaningful metrics.
Traditional Change Management
ROI is the only metric that matters. We need to know if the time spent on the change was worth it.
[url=https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version]Dave McClure[/url] first talked about Pirate Metrics around 2007. Lean Startup took that a bit further and talked about Vanity Metrics.
The key is, avoid vanity metrics, and use pirate metrics. They're called pirate metrics because they spell out AARRR!
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