Story Telling Canvas
The Storytelling Canvas is a tool to help change agents craft compelling, human-centered narratives that connect the why of change to the heart of the people involved. It helps translate abstract strategy into meaningful, memorable stories.

Story Telling Canvas vs traditional thinking
Two different assumptions about how change should work.
Lean Change
Supports co-creation of evolving stories that reflect real experiences, helping people make sense of change as it unfolds. The canvas holds the output of a conversation.
Traditional Change Management
Used to align top-down messaging by defining key story parts—context, conflict, resolution—to support consistent communication from leadership.
The storytelling canvas is alternative to the strategic change canvas. It's designed to help people honour the past, accept the foreign element and to decide what action to take.[center][i]“everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth”[/i][/center] Great stories have a way of aligning people towards a common purpose and the Storytelling canvas follows this basic formula:[ml][ul][li indent=0 align=left][b]In the past[/b]: We must honour the past. Often we’re too hard on ourselves and we focus on the negative, and how terrible everything is. It’s important to pause, look back, and recognize that what we’ve done in past made getting to where we are today possible.[/li][li indent=0 align=left][b]Then One Day[/b]: This is the foreign element for change. Something triggered the need for change. That could be an executive order (the change was dropped through the hole in the floor), and it could be an organizational life or death event (your product has become commoditized).[/li][li indent=0 align=left][b]So We Need To[/b]: This is where we focus on understanding our context and what we need to do to move forward.[/li][/ul][/ml]
Connections to the broader Lean Change ecosystem.
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