Survey
AI & Change Management
The public AI survey should ultimately sit within a wider research library rather than standing alone forever.
Research
A public research library for surveys, findings, and topic-specific detail pages.
This route replaces the old 70-percent-changes-fail framing with a broader research structure. It should become the listing page for public surveys and their related public analysis.
Structure note
Research should be a route family, not one famous statistic.
The point is to make room for multiple public surveys and durable topic pages that can hold findings, blog-style interpretation, and supporting data over time.
Listing
A browseable index of public surveys and research topics instead of a single branded research page.
Detail
Each research topic can have its own long-lived public detail page with related commentary and analysis.
Authority
Topic-level pages are good candidates for SEO/GEO because they combine data, context, and connected editorial content.
Core paths
Base research destinations
The route family is set up for a growing list of public survey topics, even if there are only a couple today.
Legacy topic
70% of changes fail
The old research framing can be absorbed into this broader route family instead of remaining the whole story.
Expansion
Future public survey topics
New research topics can slot into the same architecture without requiring another redesign.
Safe next step
Treat research topics like durable public destinations.
That gives you room for findings, interpretation, and future blog-style analysis without reviving the old one-topic structure.