Options will eventually turn into Experiments. If you’re a software person, think of prioritizing Options similar to how you’d prioritize features. There is some type of cost vs value tradeoff.
There are three major factors to consider when assessing your Options:
Cost: What’s the effort or investment needed to make this Option viable?
Value: What’s the benefit? Does it outweigh the cost?
Level of Disruption: How disruptive would this Option be in the organization? Often this is a gut-feel notion, and hard to quantify.
You can choose to prioritize your Options any way you like. A good starting point during brainstorming is to simply plot them on a cost vs value chart in order to get all your ideas out in the open.
Stories and Examples
Listen to April Jefferson’s story about how she helped two teams and their management team transition to Agile by using strategic and team-level canvases that provoked deep conversations.