Measuring change. It’s certainly a big topic and we know how much people like measuring things! Personally I’m on the side of the fence that change is going to unfold the way change unfolds. That said, I realize measurements are sometimes necessary either for the Smoke and Mirror effect or as a way to figure out if you’re headed in the right direction with the change.
Whatever your measurements are, make sure they are visible. A good idea is to separate measurements into these categories:
Leading Indicators – Diagnostics that help you figure out if you’re headed in the right direction.
Lagging Indicators – Success measurements that won’t be known until after the change happens.
Qualitative Measures – Fuzzier measurements such as “is this change making things better or worse?”
Quantitative Measures – Numbers, things you can actually measure.
Change your measurements when they stop becoming useful!
Stories and Examples
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